Swiss luxury watchmaker Hublot has become the Official Timekeeping Partner of the UIM E1 World Championship presented by PIF, bringing precision timing operations to the all-electric raceboat series.
The partnership makes its Championship debut at the E1 Lake Como GP 2026 presented by Villa d'Este on 25 April. Hublot's presence will extend across E1's global broadcast feed, which reaches more than 230 territories.
Hublot will also activate within E1's Ocean Club VIP hospitality offering, giving invited guests a premium race-viewing experience that includes access to Championship pilots and personalities.
The deal connects two organisations built around innovation and performance, with E1 racing across four continents as it continues to push electric marine technology forward.
Alejandro Agag, Founder and Chairman of Formula E, Extreme H and E1, said: "Precision is not simply a feature of what we do at E1; it is the foundation. Hublot is built on the same belief. This partnership is a natural meeting of two global brands that refuse to separate ambition from performance. I look forward to what we will build together."
Jamie Copas, Chief Executive Officer, E1, said: "This partnership brings together two brands that are redefining what is possible in their respective fields. Hublot shares our belief that innovation should be felt, not just measured, and that is exactly the experience we want every fan to have with E1. We are excited to have them alongside us and look forward to everything we will achieve together."
Julien Tornare, Chief Executive Officer, Hublot, said: "Hublot is delighted to partner with the E1 World Championship that provides the perfect platform for us to engage with our clients and our Hublotista community. We see E1 as an exceptional space for client activation, offering unique and unforgettable experiences that align perfectly with the spirit of our brand."
